Jacob Anderson

Writing about software, marketing, teams, and building things.

Working on

  • Growth at Alitu

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  • Marco Pierre White's Bolognese

    Grated vegetables that dissolve into the sauce. Beef cooked until the water's gone and the fat renders. Wine reduced until you can't smell the acidity. Made today, eaten in three days.

  • The Anatomy of a Shape Up Pitch

    A good pitch lets you make a confident bet. It gives you enough information to decide whether an idea is worth time without boxing in how the team builds it.

  • What Small Bootstrapped Software Companies Can Learn From Michelin-Starred Restaurants

    Small software teams fail the same way bad restaurants do: specialized people doing good work toward different goals. Michelin kitchens prove you don't need more people or meetings. You need three layers of coordination working together.